Mad About the Dog?
It’s no secret that here at Futon Company we’re mad about Jake, our owner Robert’s dog and company mascot… And it seems we’re not alone in our canine crush. According to a survey from insurer Direct Line pet owners spent more than £1 billion of dog accessories in 2015. Popular canine gifts included dog clothes and shoes as well as luxury beds costing up to £700.
The survey of over 2000 pet owners also found that far from it being a dog’s life, pet pooches are treated increasingly like one of the family. More than half of dog owners have kissed their dog or spoken to it like a child, while almost 50% let Fido sleep in their bed at night. Meanwhile, a further 50% admitted to feeding their pooch the same meals as the rest of the family – shunning traditional dog food. In fact, almost one quarter allowed their dog to eat from the same plate!
Direct Line’s head of pet insurance Prit Powar said: “Brits really are a nation of dog lovers, choosing to spend their hard-earned cash on making their beloved pooches comfortable… But they should remember [that all they really need to provide is] a healthy diet, regular fresh water, treatment when needed, exercise and love.”
Futon Company says: If your pet pooch really is part of the family and demands nothing less than being treated like a King, we have plenty of pet-appropriate products to give him the right royal treatment…